Discover Wellness Tourism: Japan’s Next Big Travel Trend

Mayumi Folio
Mayumi Folio

The word “wellness” is heard more and more in many places.

Wellness is a comprehensive lifestyle behavior that aims for a more active and creative way of life, both physically, mentally, and socially.

Today, wellness tourism is gaining attention as a way to experience wellness through travel.

What is the wellness boom?

What is the potential of wellness tourism in Japan?

In this issue, we deepen our understanding of wellness,

The Potential of Wellness Tourism in Japan and

Learn more about wellness tourism through Japanese cultural experiences.

What is Wellness?

Wellness was first defined as “radiant and lively” by the American physician Dr. Halbert Dunn.

Wellness is synonymous with wellbeing and has the literal translation of health and happiness, and is derived from the English word “well,” meaning “energetic” or “invigorating.

The goal is to realize a rich and radiant life, seeking to live better in body, mind, and spirit, as well as in social standing, family environment, and the global environment.

Wellness is defined as “the active pursuit of behaviors, choices, and lifestyles that enable one to stay healthy overall,” with emphasis on the following points

– Physical: Nurturing a healthy body through exercise, nutrition, and sleep.

Various perspectives will be offered on how to get the right amount of exercise, the right amount of nutrition for the body, and quality sleep in order to maintain healthy physical conditions.

Yoga, running, fitness and swimming.

None of these sports should be done excessively, but only to improve physical and mental balance.

There is a growing focus on nutrition, not only from the perspective of health and diet, but also on the idea of food that better aligns with a subjective sense of wellness.

– Mental: Engage with the world through learning, problem solving, and creativity.

With the average life expectancy increasing worldwide, people want to live their long lives more meaningfully and live life to the fullest as themselves.

Such thinking is spreading among people.

How do we overcome the problems faced by lifelong learning and self and ego?

They then find self-development and relationships with others through creative activities.

Taking classes online has also become universal among people due to the Corona Vortex.

The possibilities for wellness businesses are wide-ranging, including courses for adults that can be taken casually, as attitudes and methods of learning expand.

Continuing to search for the joy of learning throughout one’s life at any age is also a lifestyle proposed by Wellness Boom.

– Emotional: emotional.

To be aware of, accept, and express one’s feelings, and to understand the feelings of others.

Anger management, mindfulness, and other ways of objectively examining one’s state of mind and thinking about how to remain a better self are also key ideas in the wellness boom.

Various approaches help you better understand your emotions and communicate with others.

There are many people in the West who look for clues in Japanese culture, such as Zen and martial arts team building.

– Spiritual: The pursuit of meaning and higher purpose in human existence.

Through exposure to the sacred, people are able to develop themselves and seek a higher dimension of self.

There is also a growing interest in various healing and power gemstones and the energy received from Mother Nature.

Japanese shrines and temples, pilgrimages to sacred sites, and Japan’s natural wonders such as Yakushima and Mt. Fuji also have potential for wellness tourism.

Japan is a land of Japanese food, seasonal natural scenery, and numerous hot spring resorts, and is home to eight million gods.

It is considered a country where one can truly experience the wellness philosophy.

– Social: To connect and engage meaningfully with others and the community.

How can we contribute socially? And what forms of connection with people are touched upon.

How does a company create a positive environment for the entire team to work in?

Also, how can I contribute in the community to improve the quality of my lifestyle?

or some such

The wellness boom is not thought about the aspirations of just one individual.

This is because it is impossible to find true ease in life if we only feel stress in the way we relate to others.

– Environmental: Foster a positive interrelationship between the health of the planet and human behavior, choices, and well-being.

How can we, as human beings, contribute to the earth?

Through eco-activities, students will experience the world in which they live and think about what they can do to help solve environmental problems.

What is human happiness? What is important in life? We must also face such questions about the planet on which we live.

And the wellness boom also touches on the warm heart between people.

Global Wellness institute :.

Wellness Boom and Next Generation Lifestyle

The wellness boom has not been influenced by something or incorporated influences from others because it is a fad.

“I want to be more radiant and lively! and people want to “shine more brightly and live more vibrantly!

For example, the “healthy boom” and the “diet boom” are often accompanied by the words, “If you do this, you will be healthy. “If you try this, you will lose weight. These are targeted only at people who have some kind of health problem or are concerned about their own bodies.

According to the Japan Wellness Association,

“The traditional view of health is an objective view of health, which is based on whether you have a disease or disability, but now it will be more important to have a subjective view of health, in which you judge your own health status.

Epidemiological studies conducted in the United States have presented medical data showing that people who consider themselves healthy lead more fulfilling lives, and that health cannot be measured only by the presence or absence of disease or injury.

Even the World Health Organization (WHO) has suggested that the 21st century should emphasize a spiritual view of health.”

Japan Wellness Association:

This is very different from the “consumers are always in a passive state,” where they “believe and accept what others recommend” based on objective judgments. This is very different from “consumers are always in a passive state,” where they “believe and accept what others recommend” based on objective judgments.

The axis of our wellness activities is to help people ask themselves, “How can I live better? What state of being do I need to be in in order to lead a richer lifestyle? and “What kind of state should I be in to lead a richer lifestyle?

People are eagerly seeking information and services, as they are highly sought after with a very strong desire for self-improvement.

Wellness is a customer of wellness businesses, both those who are already successful in life and those who want to further improve their lives.

The wealthy are included there, so there needs to be more than a wellness experience, but also a focus on service and quality.

Wellness travel and wellness tourism are found throughout the world, taking advantage of these top-quality experiences and ultimate wellness services.

Top 10 Wellness Travel in the World

Wellness and the SDGs

Today, many companies are working toward the Sustainable Development Goals (SDGs), and many organizations are taking a wellness approach to their business activities.

The SDGs were adopted at the UN Summit in 2015, and 193 UN member countries have embraced and are implementing targets to be achieved by 2030.

Common keywords such as organic, clean energy, yoga, environmental symbiosis, local production for local consumption, decent work, and responsibility to create and use can be found in wellness and the SDGs.

Therefore, wellness tourism and wellness travel are required not only for individuals, but also as a project for companies and organizations as a whole.

Reference site about SDGs:

The wellness boom is growing more and more as it fits perfectly with these next-generation lifestyles and global trends.

Wellness Travel and the Potential of Japanese Culture

What is wellness tourism?

Wellness tourism is a journey to become aware of your mental and physical health.

It is a journey of discovery and self-development through contact with the nature, food, experiences, and people of the destination.

Today, it is estimated that half of all wellness tourism around the world is spa-based.

However, when considering wellness tourism from the wellness business, the possibilities seem endless.

The wellness business is represented by,

– Personal Care Beauty Anti-Aging

– Health food Beauty food Diet

– Fitness Mindfulness

– Public Health Preventive Medicine

– Traditional medicine such as Oriental medicine Natural healing power

– Spa related

– development of a hot springs resort

– Wellness Travel

– Workplace Wellness Activities

– Wellness Real Estate

The demand for wellness businesses is expected to become more sought after in the With Corona world.

For example,

The accommodation plan allows you to continue your usual wellness activities such as jogging, meditation, healthy eating, yoga, etc., even when you are on a business trip, vacation, or other unusual activities.

Camp-like wellness tourism that practices a food philosophy associated with wellness thinking.

A proposal for wellness that can only be experienced by visiting a place, such as a pilgrimage to a sacred site or wilderness.

Wellness tourism is diverse, including

In addition, wellness tourism is at the intersection of “travel,” which is extraordinary, and wellness “habits,” which are adopted for greater self-actualization.

Wellness tourism is a time to accentuate a rich and creative life as a special routine.

There will be many who will return to the same land for the same experience, not once, but as often as they need to themselves.

Wellness tourism is also a form of travel that allows you to stop and reflect on yourself.

Today, we see a shift in values toward quality over quantity.

Wellness tourism will become established worldwide as a new form of travel.

Wellness Tourism and Japanese Hospitality

In wellness travel, Japanese hospitality is deeply relevant.

Japanese hospitality is a different aspect of service and service in the West.

It is the ability to understand what the customer in front of you wants and to respond to the situation.

It is not a manual response, but a quality communication skill that emerges between people.

At Wellness Travel, we don’t aim for the ultimate in healthy activities and relaxation programs.

Hospitality and hospitality beyond service provide detailed attention to customer behavior.

Wellness tourism originates from a very positive consciousness of better lifestyle and self-development.

Adding to this is the feeling of being treated with Japanese hospitality, which gives you a sense of being cared for.

And to be touched by a warm heart and to receive kindness is healing from the bottom of one’s heart.

By experiencing Japanese hospitality, kindnesses resonate with each other, and you can experience the warmth of people to people in your travels.

Reference past articles that you may want to read in conjunction with this article:

Japanese inspiring hospitality! 9 examples of hospitality episodes

Through Expatriate Eyes: The Astonishing Japanese Hospitality non-Japanese Marvel At

Three examples of Japanese hospitality experiences from which foreign managers can learn

Expatriates in Action: Experiencing Authentic Japanese Hospitality and Cultural Insights

To Our Valuable Customers】How to Provide Superb Service and the Best Hospitality

Wellness Tourism and Experiencing Traditional Japanese Culture

Many wellness possibilities are seen in the Japanese cultural experience.

So why is there a connection between Japanese cultural experiences and wellness tourism?

First, there is a deep sense of ancient Japanese philosophy and spirit in the traditional Japanese cultural experience.

By actually experiencing the wellness tips hidden there, you will feel the experience beyond words.

Experiencing a different culture, Japanese culture, in Japan will give you a chance to know your inner self that you have not been able to see before.

Finding a better state of self as the axis of wellness thinking.

It can be a trivial trigger, and it can also be visible because of the space and time that are so far removed from everyday life.

So what kind of Japanese cultural experiences are recommended for wellness tourism?

Here are some Japanese cultural experiences that may provide hints for wellness.

Reference past articles that you may want to read in conjunction with this article:

What is traditional Japanese culture? | A list of 50 types of performing arts and more

Wellness and Tea Ceremony Experience

The tea ceremony is a traditional Japanese culture.

Spend a rich time with your loved ones in a quiet space.

In the tea ceremony, many ideas are contained in the act of drinking tea, and through the manners of the tea ceremony, one can reexamine oneself and one’s partner.

The spirit of wabi and sabi is found in the spirit of the tea ceremony.

The awareness of finding spiritual fulfillment in poverty and lack contains hints of the question, “What is the fulfillment that the wellness life seeks? This is a clue to the question, “What is the fulfillment of a wellness life?

It is the profound richness in the quietness of the tea room.

The beauty of the etiquette procedures honed to the ultimate level.

No matter what your position is, in the tea room, you will be facing each other person to person.

The tea ceremony can be recommended as a wellness experience that can only be experienced in a space and time that has been sharpened to the utmost.

Expatriates Dive In: Tea Ceremony & Kimono Hospitality

Workplace Wellness Activities Martial Arts Experience as Team Building

The relationship between self and others in workplace wellness activities.

We also seek to create a more comfortable working environment for our employees.

An increasing number of business owners are considering changing their entire company’s mindset by using team building to propose programs to improve the ease of work and happiness in their companies and organizational operations.

There, through team building with Japanese martial arts, they will also learn the spiritual philosophy behind the martial arts.

In particular, the ancient Japanese martial arts of karate and judo, in which one has a sense of courtesy toward one’s opponent and respect for those with whom one fights.

The important “mind, technique, and body” in martial arts.

Only when all three are present can one become an excellent martial artist.

The way of working that makes up a large proportion of the lifestyle improvements that wellness activities aim for.

If you are looking for an organized experience in Japan that includes wellness activities for foreign visitors, you may be interested in planning a team-building experience through martial arts.

Reference past articles that you may want to read in conjunction with this article:

Foreigners Delight! Karate Experience and Team Building Case Study

Inbound support! Martial arts experience, entertainment, team building

Food and Wellness Vegetarian Cuisine Macrobiotic

Health and food are important in wellness thinking.

In fact, macrobiotics has become widely recognized in the West over the past decade.

We take in the whole food and eat the whole life.

Brown rice is the staple of the diet, and food produced in the region is consumed while facing the body according to the philosophy of Yin-Yang Tao.

For those who want to enjoy wellness from the food experience as well, macrobiotics is another food philosophy that cannot be dismissed.

Tours that make all meals during the stay macrobiotic or incorporate it into wellness travel plans are also popular.

Fasting and vegetarian cuisine, which are part of Japan’s food and wellness activities, are also attracting attention from the West.

The Zen-inspired fasting and vegetarian meal plans also incorporate Buddhist philosophy, providing a time to reflect on the self.

Reference past articles that you may want to read in conjunction with this article:

Features of Japanese food culture attracting attention from abroad and example sentences in English

Wellness Tourism and Hot Springs

In Japan, there has long been a tradition of travel for the purpose of visiting hot springs.

Soak in a highly effective natural hot spring and enjoy the delicious food produced in the area.

In particular, traditional Japanese cuisine and local dishes are highly beneficial to health, and we can see the potential for wellness in food as well.

The hot spring resort is surrounded by Japan’s unique natural environment, and there is a special feeling of experiencing nature, such as early morning jogging, yoga, and meditation.

In addition, Japanese shiatsu and acupuncture are very popular in Europe and the United States, which opens up the possibility of wellness tourism.

It is no exaggeration to say that a trip to a Japanese hot spring, which refreshes both mind and body, is truly labeled as wellness.

Thus, in the future, it will be expected to provide services tailored to the wellness travel of foreign visitors to Japan.

Reference: Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism


There are many different ways to consider wellness tourism.

I want to live a rich and shining life in my own way, based on my mental and physical health.

People’s consciousness is moving toward such self-realization.

In this context, there are many philosophies that Japanese cultural experiences and wellness activities have in common.

The skillful combination of the two can provide a special wellness experience that can only be experienced in Japan.

We would love for foreigners to experience the wellness that can only be found in Japan.